Wednesday, September 12, 2007

ON LINE REAL ESTATE MARKETING


When you do a search in your favorite search engine, where does your real estate website come up? If your site doesn’t come up in the first few pages then you are missing out on a huge resource for generating new potential clients as well as sales. It is estimated that more than 90% of real estate searches now start online and most of them start from one of the major search engines.

As the owner of an online real estate marketing firm, we provide a variety of web-related services for real estate clients all across the country. Our online marketing services include everything from blog setup and sales and purchase of residential, commercial and industrial properties, search engine optimization (SEO), online press release distribution, article marketing, lead generation consulting and more.

The Internet has become an integral part of the online real estate marketing process. The majority of our potential clients use the Internet extensively as a research tool. They turn to the Web to search homes, research towns and cities, and find real estate agents to help them to buy a home of their choice.

Most of the clients spend their working days online, sothey realize these facts about real estate marketing. That's why, as an online real estate marketing firm, we provide a variety of services to help our clients grow their web presence and enjoy more online success.

Over the last couple of years, search engine optimization (SEO) has become an incredibly popular topic among real estate agents. The reasons why are fairly obvious. Good search engine placement for relevant search phrases can dramatically improve an online real estate website's ability to generate leads.

As a real estate SEO specialist, we provide a full-service approach to search engine optimization that is designed to not only increase search engine ranking, but website quality as a whole.

Lead generation is another topic on the minds of most real estate folks. Lead generation is a critical piece of the online real estate marketing puzzle. Because after all, even if you have a steady stream of website traffic each day, it will do you little good unless you convert those visitors into leads (and ultimately clients).

Unfortunately, many agents go about real estate lead generation all wrong. Or they simply neglect it altogether. For example, "call for a free consultation" is not a form of lead generation. It's a worn-out phrase that will motivate nobody.

We help our clients think bigger when it comes to online real estate marketing. We teach them to create the kinds of web-based resources people would love to get their hands on, and we help them position these items properly on their websites.

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